Software giant Microsoft on Wednesday became the latest major company in the tech sector to announce significant job cuts when it reported it would lay off 10,000 employees, or about 5% of its workforce.
Microsoft’s job cuts come just as e-commerce leader Amazon begins a fresh round of 18,000 layoffs, extending a wave of other major cuts at Twitter, Salesforce and dozens of smaller technology firms in recent weeks.
The phenomenon of job losses in the tech sector has global reach but has been keenly felt in Silicon Valley and other West Coast tech hubs in the United States. The website layoffs.fyi, which tracks job cuts in the tech industry, has identified well over 100 tech firms announcing layoffs since January 1 across North and South America, Europe, Asia and Australia. In all, the website has counted more than 1,200 firms making layoffs since the beginning of 2022.
In an interview at the World Economic Forum in Davos, Switzerland, on Wednesday, Microsoft CEO Satya Nadella appeared to suggest that retrenchment in the tech sector was a result of reduced consumer demand.
“During the pandemic, there was rapid acceleration,” Nadella said. “I think we’re going to go through a phase today where there is some amount of normalization in demand.”
He said the company would seek to drive growth by increasing its own productivity. The interview took place before Microsoft officially announced the layoffs.
One major focus of the layoffs, according to multiple media reports, was the division of the company that makes augmented reality systems, including the company’s HoloLens goggles and the Integrated Visual Augmentation System, which until recently were being developed in cooperation with the U.S. Army.
Later in the day in an email to employees, Nadella wrote, “These are the kinds of hard choices we have made throughout our 47-year history to remain a consequential company in this industry that is unforgiving to anyone who doesn’t adapt to platform shifts.”
However, he signaled the company would continue hiring in areas such as artificial intelligence that management believes are strategically important.
Also on Wednesday, Doug Herrington, head of Amazon’s global retail business, said his company was restructuring to meet consumers’ demands but would continue to invest in areas where it saw the potential for growth, including its grocery delivery business.
Wayne Hochwarter, who teaches business administration at Florida State University, described the layoffs at Microsoft and Amazon as examples of businesses making adjustments to their workforces in the face of a changing business climate.
“I think they overestimated the trends in personal purchasing patterns, and they thought, ‘OK, we’re going to make sure we’re not shorthanded,’” he told VOA. “And then when things softened a little bit, they realized they had hired too many people.”
He also warned against reading too much into the latest layoffs.
“I don’t think the tech sector is going to heck in a handbasket,” he said. “They may have reevaluated where things are going to go, but I don’t see this as a catalyst for sending us into economic deterioration, or anything that’s going to put a crimp on the economy.”
Looking to the future, Hochwarter said, the workforce changes are “probably going to make them stronger companies.”
Weathering the storm
Margaret O’Mara, author of the book The Code: Silicon Valley and the Remaking of America, told VOA that the current run of layoffs in the U.S. was just the latest chapter in a long cycle of booms and busts in the tech sector.
In some important respects, she said, it’s a story about more than just a misreading of trends in consumer preferences.
“It’s similar to other downturns, and there have been many — for every boom there was a bust — in that their macro[economic] conditions have shifted,” she said. “Tech is an industry that’s very much fueled by investment capital and the stock market.”
O’Mara said that over the last 10 years, with low interest rates and large amounts of cash flowing through the economy, conditions have been “extraordinary” for the growth of U.S. tech companies. As those conditions change, so does the amount of money investors want to put into tech firms.
However, O’Mara, a professor of American history at the University of Washington, said it was important not to look at conditions today as similar to the catastrophic dot-com bust of 2000.
“Tech is many orders of magnitude larger than it ever has been before,” she said. “We are talking about platform companies that are unlike the dot-coms, which were very young and very frothy, and it was easy for their value to collapse. They weren’t providing the essential services … fundamental to the rest of the economy.”
By contrast, she said, companies like Microsoft and Amazon have deep connectio
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